E-Commerce + Customer Portal Promotion

The Ask

Increase awareness and adoption of the bioMérieux+ platform, enabling customers to easily self-serve for inquiries that would traditionally be submitted through the website form.

The Challenge

Although the existing e-commerce platform delivers significant revenue impact, its customer account functionalities like the ability to locate product documentation and open technical support cases, were not being used. We needed to let customers know they had another tool at their fingertips, beyond just online ordering.

The Idea

Push bioMérieux+ messaging across key customer touchpoints, including email, website, social, remarketing, and tangible assets.​ Refresh the existing eShop webpage so it better supports the bioMérieux+ campaign and clearly explains how online ordering now fits within the broader bioMérieux+ experience. Increase visibility for bioMérieux+ on the homepage and create a clear pathway for customers to learn more, log in, or create an account.​ Drive continued engagement with bioMérieux+ by educating customers on key features and encouraging them to take action through the platform.​

Website Migration

The Ask

The Industrial Applications business unit needed to migrate to a new biomerieux.com website on a new CMS system, with the goal of creating a seamless, omni-channel user experience that enhances bioMérieux’s ability to deliver its public health mission.

The Challenge

All product and solution content needed to be re-written, approved by internal stakeholders, and undergo a rigorous scientific and legal review.

The Impact

Successfully launched content to new platform, which has now seen a 22% increase YoY in qualified traffic and an average time on page of over four minutes, signaling strong content engagement. Today, the website is the primary driver of sales leads generating over $5M in opportunity value.